Resolution # 2: Resolve to broaden your definition of content marketing.
Content marketing today goes beyond words. It includes infographics, podcasts, video, etc. Essentially, if it involves media, it’s content. Effective content marketing puts your customer’s needs first. As the Content Marketing Institute’s B2B report shows, 90% of the most successful content marketers put their audience’s information needs ahead of their own promotional messages.
Resolution #3: Resolve to increase your commitment to video marketing.
Search Engine Journal says, “With the popularity of YouTube, dynamic imagery, and AR, video content and visual storytelling will continue to rise in 2020. According to HubSpot, 56% of 25-34-year-olds and 54% of 35-44-year-olds want to see more video content from brands they support